Meet Bev Feldman, 31, from Cambridge, MA who is the newest mama I know, and the jewelry designer behind Linkouture – the modern chainmaille jewelry company that she started in 2010. She welcomed her first baby, Eve Lily Feldman, on the 17th of this month.
This interview was completed before Bev had her baby. You can read more about her sweet baby girl here. Her Etsy shop is currently in Vacation mode until the end of January for some mama/baby bonding.
Bev was first introduced the jewelry making business in the third grade, when she and her friends made and “sold” safety pin beaded bracelets to their classmates as part of a project for school. Then in the seventh grade, Bev participated in her very first craft fair – where she sold daisy chain necklaces and bracelets. It wasn’t until she discovered chainmaille on Etsy that she got serious about her craft.
“I discovered Etsy and went on a bit of a pearl-buying binge before I discovered chainmaille. I was instantly drawn to the look of it and decided to try it out myself. Before I knew it I was hooked and decided I wanted to open my own Etsy shop.”
Photo from Bev Feldman. Credit: George Diep
With a background in both education and human services, Bev worked with Cambridge children and families who dealt with autism – organizing playgroups, doing outreach and general family support. Before she decided to take her business full-time, she traveled around South America for five months with her husband.
Bev initially started her blog as something she was supposed to do for her business and write a whole lot in the beginning, as she was more focused on the blog she shared with her husband – Flight of the Feldmans – where they chronicled their five month journey in South America.
“When I got back in June of 2012 I decided to focus more on my personal blog, and in the process realized I actually really liked blogging.”
Naturally, Bev’s pregnancy altered her work, especially in the first trimester and by the second trimester, she was feeling more like herself again. Once she hit the third trimester, it more affected the physical aspects of her work – like lugging around heavy tents at the local craft fairs she attended.
Photo from Bev Feldman
“I’ll admit, the first trimester was tough. I was exhausted, nauseated when I wasn’t eating, and it totally messed with my emotions. I really didn’t feel very motivated and wondered how I would ever work on my business… Also, I realized it wouldn’t be realistic for me to do holidays shows since I am due right at the start of the holiday season. Thankfully I am able to sell my jewelry at the Boston Handmade Holiday Gallery–amazingly things worked out really well and I’m lucky to be part of such an awesome handmade group!”
Bev has always loved going to craft shows and knew that was something she needed to participate in to really get her business rolling. Like anyone who is just starting out, Bev was nervous about applying and says she has been rejected from a couple of shows. However, she has also been surprised by the shows she did accepted into.
“It is a lot harder than I thought it would be (both getting accepted and actually participating in them), but it was well worth it in regards to exposing my work to more people and connecting to the handmade community in the Boston area.”
Depending on what’s going on that week, the amount of jewelry Bev makes per week varies. If she has a craft show one week, she will focus on creating new pieces and restocking her inventory – meaning she will average about 30 pieces per week. Other weeks, she will focus more on blogging and less on creating jewelry.
Photo from Bev Feldman
“Some days I am more focused on blogging, other days it is preparing for a show and making jewelry. Each day is so different it is hard to say what a normal day is for me! The one thing that is consistent is how shockingly fast each day goes by.”
Bev’s workspace also doubles as their kitchen table, which she says drives her husband a little crazy, especially when she is making jewelry! The large size and brightness of her kitchen makes it a good space to work, although she would love to have a little studio of her own, one day. She says her inspiration for designs can either come from wandering around a bead shop for a while and looking at all the different beads, and sometimes an idea might just pop in her head.
“Other times I will pull out a bunch of supplies and just see what I come up with.”
Jewelry wasn’t the only thing Bev started as a child – she also got into knitting in the fourth grade, when she was home sick for a day. Her mom got her some knitting needles and yarn, and taught her the basics. She didn’t pick it up again until she was sophomore in College and saw some people doing it, then she got a book and retaught herself. Now, she will do it as a social activity but says she never got into it the way she did with jewelry.
Photo from Bev Feldman
“It’s one of those activities I’ll do for awhile and get bored with and not touch again for a year or two. Unfortunately as a result I have several started projects and way too much yarn!”
She also took woodworking when she was in middle school and loved it, and would like to take a class again. Another hobby she has wanted to try for years is glassblowing.
For Bev, the best thing about running her own business is learning new skills that she probably wouldn’t use otherwise, and making her own schedule. The scariest part is identifying herself as both a jewelry artist and a blogger.
“I have also gained a lot of confidence in myself and surprised myself with what I am capable of doing…for the longest time I felt like a fraud and was going to get called out on it.”
She recently started a series of interviews with a variety of makers because she wanted to support other handmade businesses, something she knows needs to be done as a small business owner herself. She was inspired to start this because she is always amazed at what other people are doing and wanted a platform for sharing what she found with a broader audience.
Photo from Bev Feldman
“I definitely learn a lot from the people I interview–I think they offer great advice, which is actually applicable to more than just other makers.”
Looking into the future, Bev dreams of putting a book together for children and parents. Through her, she hopes that people will find inspiration to start businesses of their own.
“When I tell people what I do, I often get “That’s so cool! I would love to do something like that.” Just a couple years ago I would have never imagined I would be working for myself. I hope to inspire people to see that anyone can do it.”
You can find out more about Bev and Linkouture by visiting her website and connecting with her on Facebook, Twitter and Pinterest. If you have an idea for Yo Momma Monday, let me know by posting in the comments or using the hashtag #yomommamonday in your posts on Facebook, Twitter and Instgram. Visit my Pinterest to find more awesome mama inspiration!